Join us on Thursday, November 4th at 2PM ET/11AM PT
Against the backdrop of 2020, people have become more judicious about the food and beverages they consume—whether for health reasons, environmental concerns, economic factors or other.
For food and beverage brands, keeping up with consumers’ rapidly changing beliefs and behaviors requires the most up-to-date and thorough understanding of your market and audiences, and the trends that sway them. Former methods for acquiring this understanding—focus groups, surveys, analyzing internal or sales data—are no longer enough. Leaders are shifting to advanced analytics to understand and predict the current and future needs of their consumers.
Attend this webinar with Skai and learn how brands can use advanced predictive analytics to meaningfully understand their customers’ wants and needs, forecast trends and stay ahead of the market.
In this session, you will learn:
- Macro and micro trends predicted to impact the food and beverage industry as we move into 2022.
- How leading food and beverage brands are unearthing insights into these trends before the competition by applying advanced analytics to external data—including a real-life case study from PepsiCo.
- Four key steps to successfully democratizing such insights throughout your organization .
Content Marketing Director, Informa Markets Health & Nutrition
General Manager, Market Intelligence, Skai
Kate has over 15 years experience in performance media, digital marketing and consumer insights. Prior to her current role she held leadership roles at global marketing agencies Omnicom and Edelemen, working with brands such as McDonalds, PepsiCo, SC Johnson and Intel. Today, as General Manager at Skai, Kate oversees the strategy and operations for the company’s market intelligence business and plays an active role in guiding strategic clients such as PepsiCo, Estee Lauder and Reckitt on their data transformation journeys.
Director of Solutions Engineering, Skai
Chase is Skai’s Director of Solutions Engineering, providing market intelligence solutions for CPG, academia and not-for-profit organizations. He strived to empower product innovation, CMI, marketing and analytic teams to make everyday decisions using an automated, data-driven approach. Chase has used his prior experience working in AI for drug discovery to come up with strategic solutioning for CPG innovation by applying similar principles.